Terms of Service

Effective Date: March 5, 2026

1. Acceptance of Terms

By accessing or using the Aserta Shopify application or getaserta.com (the "Service"), provided by Aserta Ltd ("we", "our", "us"), based in Romsey, Hampshire, UK, you agree to be bound by these Terms of Service. If you do not agree to these terms, do not use the Service.

2. Nature of the Service and Legal Disclaimer

Aserta provides an automated text formatting and auditing tool designed to assist merchants in identifying and formatting ingredient lists according to various regional frameworks (e.g., UK Food Labeling, Prop 65).

Merchant Responsibility: You, the merchant, remain solely responsible for the accuracy of your product data, the physical labeling of your products, and your overall legal compliance in the jurisdictions where you sell.

3. Subscriptions and Billing

The Service operates on a modular subscription basis billed through Shopify.

• Pricing: The base subscription provides access to one regulatory module. Additional regulatory modules may be added to your account at an additional monthly cost.
• Early Adopter Pricing: Promotional pricing is offered for the first 12 months of subscription. After 12 months, standard pricing will apply. Early Adopter customers will receive 30 days' notice before any price increase.
• Billing: All charges are billed monthly through Shopify. You authorize Shopify to charge your payment method on file for subscription fees.

4. Cancellation and Refunds

You may cancel your subscription at any time by uninstalling the Aserta app from your Shopify admin or cancelling the specific modules within the app dashboard. Cancellation will take effect at the end of your current billing cycle.

• No Refunds: We do not offer refunds for subscription charges already incurred. However, cancellation will prevent future charges. Cancellation will prevent future charges but will not result in refunds for past charges or partial months.
• Billing Disputes: For billing disputes, please contact our support team at support@getaserta.com within 30 days of the disputed charge.

5. Warranty Disclaimer

DISCLAIMER OF WARRANTIES: THE SERVICE IS PROVIDED ON AN "AS-IS" AND "AS-AVAILABLE" BASIS. ASERTA EXPRESSLY DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO:

• Merchantability or fitness for a particular purpose
• Non-infringement of third-party intellectual property rights
• Accuracy, completeness, or timeliness of the Service
• That the Service will meet your requirements or expectations
• That the Service will be uninterrupted, error-free, or free from viruses

You use the Service entirely at your own risk. Aserta does not warrant that any defects in the Service will be corrected.

6. Limitation of Liability

LIMITATION OF LIABILITY: To the maximum extent permitted by law, Aserta's total liability to you for all claims arising from or relating to the Service shall be limited to the amounts you have paid to Aserta in the 12 months preceding the claim, or £50, whichever is greater.

Aserta shall not be liable for:

• Indirect, incidental, or consequential damages
• Loss of profits, revenue, or business opportunity
• Regulatory fines or penalties resulting from your use of the Service
• Loss or corruption of data or content
• Any other damages not directly resulting from Aserta's gross negligence

Exceptions: Nothing in these Terms limits our liability for:

• Gross negligence or willful misconduct
• Data breaches caused by our negligence
• Violation of applicable law or regulation
• Death or personal injury caused by our negligence

7. Acceptable Use Policy

You agree not to:

• Use the Service to harass, defame, intimidate, or threaten any person or organization
• Attempt to reverse engineer, decompile, or hack the Service or any underlying systems
• Use the Service for any illegal, unlawful, or fraudulent purposes
• Interfere with the Service's operation, security, or integrity
• Transmit viruses, malware, worms, or other harmful code
• Scrape, crawl, or extract data from the Service without authorization
• Use the Service to infringe intellectual property rights of others
• Attempt to gain unauthorized access to the Service or other users' accounts
• Use the Service in any manner that violates these Terms or applicable law

Violations of this policy may result in immediate termination of your access.

For detailed guidelines on acceptable use of the Service, please review our Acceptable Use Policy.

8. Intellectual Property Rights

Aserta retains all rights, title, and interest in the Service, including but not limited to:

• Source code, object code, and software architecture
• Trademarks, logos, and brand names
• Patents, copyrights, and trade secrets
• All improvements and modifications

You are granted a limited, non-exclusive, non-transferable license to use the Service for your internal business purposes only. You may not sublicense, sell, rent, lease, or otherwise transfer the Service to third parties.

9. Indemnification

You agree to indemnify, defend, and hold harmless Aserta Ltd and its officers, directors, employees, and agents from any and all claims, damages, liabilities, costs, and expenses (including reasonable attorneys' fees) arising from or relating to:

• Your use or misuse of the Service
• Your violation of these Terms or applicable law
• Your product data, descriptions, or labeling claims
• Your infringement of third-party intellectual property rights
• Regulatory violations or enforcement actions related to your products

10. Termination of Service

Aserta may terminate or suspend your access to the Service immediately, without notice or liability, for any reason, including if you:

• Violate these Terms of Service
• Violate applicable law or regulation
• Engage in fraudulent or illegal activity
• Pose a risk to the Service's security or other users
• Fail to pay subscription fees

Upon termination, your subscription ends and we will delete your data in accordance with our Privacy Policy. You remain liable for all charges incurred prior to termination.

11. Dispute Resolution and Arbitration

Governing Law: These Terms shall be governed and construed in accordance with the laws of England and Wales, without regard to its conflict of law provisions.

Jurisdiction: Both parties agree to submit to the exclusive jurisdiction of the courts of England and Wales for any legal proceedings arising from or relating to these Terms.

Informal Resolution: Before initiating any formal legal proceedings, you and Aserta agree to attempt to resolve disputes through good-faith negotiation. Please contact us at support@getaserta.com to discuss any concerns.

12. Severability

If any provision of these Terms is found to be invalid, unlawful, or unenforceable by a court of competent jurisdiction, that provision shall be severed from these Terms, and the remaining provisions shall continue in full force and effect. Aserta will substitute a valid provision that achieves the original intent of the severed provision.

13. Changes to These Terms

Aserta may update these Terms at any time. We will provide you with 30 days' notice of any material changes by posting the updated Terms on our website and updating the "Effective Date" at the top of this page. Your continued use of the Service after the notice period constitutes acceptance of the updated Terms. If you do not agree to the changes, you must stop using the Service.

14. Entire Agreement

These Terms of Service, together with our Privacy Policy and any other policies referenced herein, constitute the entire agreement between you and Aserta regarding your use of the Service and supersede all prior agreements and understandings.

15. Contact Information

If you have any questions about these Terms of Service, please contact us at:

• Email: support@getaserta.com
• Postal Address: Aserta Ltd, Eldridge Gardens, Romsey, Hampshire, United Kingdom
• Website: getaserta.com