The Logic of Aserta Automated Compliance Verification
Each manual review of SKU data is at least a bottleneck and also a risky point of failure. Aserta provides the technical layer required to maintain cross-border standards at scale.
Updated Regulatory Tracking (2025-2026)
🐻 California Proposition 65
Aserta Automatically checks the thresholds for California Compliance. Since January 1, 2025, the OEHHA has updated Safe Harbor limits for several heavy metals and added 15+ chemicals to the restricted list, including specific PFAS compounds. Aserta updates its library of these thresholds automatically, preventing the $2,500-per-day statutory penalties associated with outdated warning labels.
🇦🇺 AU/NZ Beauty Standards (AICIS & TGA)
Aserta Automatically cross-references ingredients and their proportions. The Australian Poisons Standard (SUSMP) frequently reclassifies cosmetic ingredients based on concentration. Recent shifts in Salicylic Acid limits mean products compliant in 2024 may now require "Therapeutic Good" registration. Aserta cross-references your INCI lists against our 5,000+ ingredient database to flag these changes and present the data accordingly on your product page.
🌍 UK / EU / US Food Standards
Aserta Automatically performs the allergen formatting for your store. Formatting is now as critical as content. Between the EU ban on Titanium Dioxide and Natasha's Law in the UK, customs agencies are increasingly seizing shipments for incorrect allergen bolding or missing structural declarations. Aserta automates the 14-point allergen formatting required for UK/EU compliance.
Technical Specifications & Risk Management
Standardise your store's compliance.
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